With extensive experience using Squarespace, I design websites that are both user-friendly and impactful. My approach ensures your site is tailored to your brand's needs, offering a seamless, functional, and stunning online presence that you can confidently manage yourself.
Building Websites
That Work for You
Custom Website Design
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Semi Custom Websites
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Website Refresh
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Strategy Sessions
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Custom Website Design
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Semi Custom Websites
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Custom Website Design - Semi Custom Websites - Website Refresh - Strategy Sessions - Custom Website Design - Semi Custom Websites -
VISION
To empower ambitious brands with strategic, high-performing websites that don’t just exist but make an impact. I believe a website should be more than a digital space—it should be a powerful tool that fuels growth, builds credibility, and turns visitors into loyal customers.
MISSION
I take the time to truly understand each brand, crafting websites that are as intentional as they are beautiful. Through strategy-led design, I create seamless online experiences that showcase your brand, engage your audience, and drive meaningful results.
PROMISE
I promise to craft purpose-driven websites tailored to your unique business needs, designed to deliver tangible results. With a focus on strategy and user experience, I’ll ensure your website elevates your brand and helps you stand out in a crowded digital world.
About Me
Hi, I’m Mel Hoffman — founder of Willow and Stone Studio.
I create beautiful, high-performing websites and strategic brand experiences that help small businesses stand out and grow. With a Diploma in Graphic Design from Billy Blue College of Design and specialised training in brand, product, portrait, and property photography, I offer a well-rounded creative service with strategy at its core.
My journey into design began with my first business, The Hamper Studio, where I discovered just how important it is to have a website that’s easy to manage and built to support your goals. That experience led me to study graphic design and dive deeper into web design and marketing — and I’ve been helping other small business owners ever since.
Today, I specialise in Squarespace websites for their simplicity and timeless design options. I’m a Squarespace Circle member and have completed advanced coding training through Squarestylist, allowing me to bring your vision to life with tailored functionality and custom styling.
But more than just a designer, I bring a strong understanding of marketing into every project. From the moment we start, I’m thinking about how to not only create something beautiful — but how to make sure it’s seen by the right people. When I hand over a website, you're also receiving a thoughtful launch strategy and the option for ongoing marketing support, tailored to your business.
I’d love to help bring your brand to life — whether you’re after a new website, cohesive visuals, or a plan to grow your online presence with confidence.
Kind Words
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![A top-down view of a desk with two coffee cups, one with latte art and the other empty, a book titled 'Project Guidelines,' and various papers including a mood board and a document about holistic harmony.]()
Tessa
Would highly recommend Melissa to anyone. Her communication skills excel what I expected. She’s so lovely to work with and gives you options and information to think about before doing any work. My business partner and I think she’s great and anyone would benefit by working with her.
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![A woman standing barefoot in a room with a patterned tile floor, holding a yellow straw hat in one hand and a cup in the other, seen from above.]()
Sophie D.
Melissa knows what she’s doing, and she understands exactly what you’re after. She communicated everything well and stuck to the timeline. I highly recommend her.
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![Computer monitor on a wooden desk displaying a website about internal pelvic release work, with an image of two women smiling and talking.]()
Andrea B.
I cannot rate Mel high enough. She worked hard and created a beautiful website for me. Her communication was excellent and the results speak for themselves. I would ask for Mel’s help again in the future. Thankyou so much!
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![A person sitting on a beige cloth surface, working on a laptop, with a basket of yellow flowers, a bottle of water on a newspaper, and a halved coconut with a straw.]()
Kathy V
Melissa is wonderful to work with ! Professional and an eye for detail !!
Book a free 15-minute consultation to talk through your business, your goals, and how I can support you. I’ll also give you a few ideas on what we could work on together—so you leave with clarity, whether we move forward or not.