Coffs Harbour Branding &

Logo Designer

Branding & Logo Design

At Willow and Stone Studio, branding and logo design goes beyond aesthetics — it’s about creating a meaningful identity that feels aligned with your business and resonates with your audience. I design thoughtful, considered branding and logos that tell your story, reflect your values, and create a strong, cohesive presence across every touchpoint.

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I honestly can’t rave about Melissa enough! She took the vision I had for my logo and website and completely elevated it. Every little detail was spot on — she just got my brand and brought it to life in a way I couldn’t have imagined. And the best part? Within one day of going live, I was already converting leads just by sending them to my site. Melissa goes above and beyond, and it shows. So grateful 🥹

InnaMe Health & Fitness

Package Details 

When I create a brand, I take the time to deeply understand your vision, values, and goals. From there, I translate that insight into a thoughtfully crafted branding suite — one that feels authentic, intentional, and something you’re genuinely proud to put into the world.

  • A bespoke logo designed from scratch to reflect your brand’s personality, values, and positioning.

  • Carefully chosen typefaces to complement your brand identity.

    • Logo usage guidelines

    • Colour palette codes

    • Typography hierarchy and usage

    • Brand elements (icons, patterns, graphics)

    • Visual examples and mockups

    • Do’s & Don’ts for consistent application

    • Visual examples and mockups

    • Do’s & Don’ts for consistent application

  • Visual examples showing your logo and branding in context.

  • Supporting brand elements such as icons, patterns, or marks to strengthen your visual identity.

  • All final logo and branding files supplied in the correct formats, with guidance on how to use your brand confidently and consistently.

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Some of our work…

InnaMe Health & Fitness – Gym & Personal Training Rebrand

Inna approached me looking to refresh her existing brand. Her old logo was outdated and no longer reflected her business or the range of services she offers, including personal training, HYROX, and nutrition.

We maintained a similar colour palette for familiarity but redesigned her logo using the letters and illustrations to create a strong, bold identity that better represents her brand and services.

Since the rebrand, Inna has applied her new branding across multiple merchandise pieces and throughout her gym walls — and the results look incredible. The refreshed brand now truly reflects her energy, professionalism, and expertise.

Love Sourdough – Logo & Brand Identity

Loves Sourdough is the brand of Nikki Love, a talented sourdough baker who wanted a logo and full branding suite that could work across labels and merchandise for her bread.

As a country baker, Nikki wanted the brand to feel rustic, warm, and authentic, reflecting the handmade, wholesome nature of her products. We created a cohesive branding suite that captures that rustic charm while remaining versatile for packaging, merchandise, and marketing materials.

Vista Projex engaged me to create a logo and full branding suite for their luxury apartments in Nambucca Heads. The goal was to capture coastal vibes while maintaining a luxury feel, creating a brand identity that could work seamlessly across marketing materials and their website.

The result is a sophisticated, cohesive brand that reflects the elegance of the apartments while staying true to the relaxed, coastal atmosphere of Nambucca Heads.

Here is an example of the wordmark combined with the logo and tagline, showcasing how the elements work together to create a cohesive and recognisable brand identity.

Vista Projex – Luxury Apartments Branding & Logo Design

How it works?

  • We’ll discuss your business, your goals, and your vision so I can create a customised quote that suits your brand’s needs.

    STEP 1. BOOK A DISCOVERY SESSION

  • Once you’re ready to proceed, I send a clear contract and invoice to secure your project.

    STEP 2. PAPERWORK

  • We dive deeper into your brand, target audience, and website goals to plan a logo & branding suite that truly works for your business.

    STEP 3. STRATEGY SESSION

  • I begin designing your website, ensuring it’s visually engaging, functional, and aligned with your brand.

    STEP 4. DESIGN PROCESS

  • You review the design and provide feedback. I make adjustments until it’s perfect.

    STEP 6. REVISIONS

  • Files are delivered and your logo is ready to use!

    STEP 7. LAUNCH DAY 🎉

Get in touch!