One-Page Websites: Are They Worth It?
A one-page website is exactly what it sounds like: all your content lives on a single page. Visitors scroll through sections for information, rather than clicking through multiple pages. One-page sites are often used for portfolios, small businesses, events, or single-product offers.
When a one-page website works well
Simple, clear message: If your business has a concise offering, like a personal service or a single product, a one-page site can communicate everything clearly and quickly.
Quick setup and lower cost: One-page websites are generally faster to build and easier to maintain.
Mobile-friendly experience: Scrolling can feel natural on mobile devices, which many users prefer.
Focused conversion: With fewer distractions, calls-to-action like bookings or purchases can stand out more.
Things to consider
SEO opportunities: With all content on one page, it can be harder to target multiple search terms.
Space for growth: If your business expands, adding more information may eventually require additional pages or a redesign.
Content limitations: One-page sites are best when your messaging can fit naturally in a single scroll—too much content can feel crowded.
Who a one-page website suits
Freelancers, creatives, or solo entrepreneurs with one main offering.
Small businesses wanting a simple online presence without overwhelming visitors.
Launching a product, service, or campaign with a focused message.
When to consider multiple pages
Businesses with several services, product categories, or locations.
Companies planning to grow a blog, resources, or an online store.
Brands aiming to invest in SEO and long-term organic growth.
Bottom line
One-page websites can be highly effective for simplicity, clarity, and a smooth user experience. They’re not a “lesser” option—they just work best for certain types of businesses and goals. If your business has multiple offerings or plans to grow extensively, a multi-page site might be a better long-term solution. The key is choosing what fits your business now and where you want it to go.
Not sure what your business needs? Book a free consult with me today, and we’ll figure out the best solution for your brand and your goals.