Why You’re Hearing Crickets on Your New Website
You’ve just launched your website — it looks amazing, you’ve poured your heart into it, and you’re excited to start attracting clients. But when you check your traffic, all you hear are… crickets.
Here’s the truth: just because your website is live doesn’t mean anyone knows it exists.
Most new website owners make this mistake: they assume that launching a site automatically brings people to it. In reality, you need to actively get your website in front of both Google and your audience.
Step 1: Tell Google Your Website Exists
Before anyone can find you online, Google needs to know your website is there. This means:
Submitting your sitemap to Google Search Console so all your pages are indexed.
Requesting indexing for each page, especially your homepage, contact page, and key service pages.
Ensuring SEO basics are in place, including meta titles, descriptions, headings, and alt text for images.
Without this, your site could sit invisible on page 10 of Google search results — even if it’s perfect.
Step 2: Actively Promote Your Website
Even with Google indexing, you still need to get your website in front of real people. This is where ongoing marketing comes in:
Social Media: Share posts, stories, and links that drive people to your site.
Email Marketing: Send newsletters and updates to your subscribers with links to your new content.
Content Marketing: Create blog posts, videos, or guides that provide value and encourage clicks.
Paid Ads: If you want a quick boost, targeted ads can help attract your ideal audience.
The Bottom Line
Launching your website is exciting, but it’s just the beginning. If you want your website to work for your business, you need to actively promote it and keep feeding traffic. Think of your website as a beautiful shop — it won’t sell anything if people don’t know it exists.
A Note From Me
I’m a Coffs Harbour website designer and have been creating brands for over 10 years. Every project begins with a conversation — a relaxed chat to explore your ideas and see where they could take you. If you’d like to book a 1:1 consult, it’s just a friendly chat. Let’s start your journey today!