A woman with brown hair is dancing in front of large windows with black frames, sunlight streaming in, creating a silhouette effect. She is wearing a white top and black pants, and appears to be in motion.

STRATEGIC BRANDING & WEBSITE DESIGN

Built to stand out.
Designed to perform.

Every business is at a different stage.

Some need clarity before they move forward.
Others are ready to refine how they show up - or build something new entirely. Wherever you’re at, we meet you there - and build what’s needed next.

VIEW WORK

How to work with us 

Each part is designed to stand alone - but they’re most powerful when built together. Most clients start with direction, then move into brand, website, and ongoing marketing over time.

  • Here is where it all begins. We define your positioning, audience, and messaging - so your brand has clarity before anything is created. It’s the foundation that ensures everything that follows is aligned and intentional.

  • We translate your strategy into a cohesive visual identity—covering logo, colour, typography, and supporting elements. Designed to feel consistent, recognisable, and built for real-world use.

  • We create considered, easy-to-manage websites that reflect your brand and support how your business works. Clear, functional, and built to guide your audience with confidence.

  • We provide ongoing support across content, visuals, and messaging—so your brand continues to show up consistently as your business grows. Ensuring everything stays aligned over time.

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Brand Identity Design

Brand Identity is where your strategy is translated into a cohesive visual system. We take the direction we’ve defined and bring it to life through considered design - creating a brand that feels aligned, recognisable, and built to last.

From logo design through to colour palette, typography, and supporting elements, every detail is developed to ensure consistency across every touchpoint.

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Laptop on a book displaying a wellness website with a woman in a sports bra, couch and wall in the background.

Website Design

Website Design is where your brand comes to life online. We create a considered digital home that reflects your brand, supports how your business runs, and gives your audience a clear place to land, explore, and connect.

Every website is designed with intention - balancing structure, usability, and design so it not only looks refined, but works the way it should. From how your content is organised to how your audience moves through the site, everything is built to feel clear and easy to navigate.

The result is a website you feel confident using - one that’s simple to manage, aligned with your brand, and designed to support your business as it grows.

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Social Media & Content

Social media has become one of the most powerful marketing tools available to businesses today. When used strategically, it can build trust, strengthen brand awareness and keep your business front of mind.

At Willow & Stone Studio, we create and manage social media content with purpose. Combining photography, videography, content creation and marketing expertise, we help regional businesses tell their story, showcase their experience and create meaningful connections with their audience.

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Kind Words

  • A table with two coffee cups, one with latte art, and two printed documents, one titled 'Project Guidelines' with a woman in a natural setting and the other with mood board images and text about holistic harmony.

    Tessa

    Would highly recommend Melissa to anyone. Her communication skills excel what I expected. She’s so lovely to work with and gives you options and information to think about before doing any work. My business partner and I think she’s great and anyone would benefit by working with her.

  • Top-down view of a woman standing barefoot on tile floor, holding a yellow hat and a small cup, with a laptop on the table and a black wire chair nearby.

    Sophie D.

    Melissa knows what she’s doing, and she understands exactly what you’re after. She communicated everything well and stuck to the timeline. I highly recommend her.

  • A computer monitor on a wooden desk displaying a website about internal pelvic release work, with two women smiling and talking.

    Andrea B.

    I cannot rate Mel high enough. She worked hard and created a beautiful website for me. Her communication was excellent and the results speak for themselves. I would ask for Mel’s help again in the future. Thankyou so much!

  • A person sitting on a beige blanket working on a laptop, surrounded by a bouquet of yellow flowers in a basket, a glass water bottle, a newspaper, and a halved coconut with a metal straw.

    Kathy V

    Melissa is wonderful to work with ! Professional and an eye for detail !!

  • Kelly M.

    Working with Mel is a dream....trustworthy, eye for detail & efficient.